I make sales teams
work the right leads.

01

Nov 2025 – Present Aarhus

CRM QA Specialist at Sprii

sprii.io ↗

Sprii is a Danish live shopping platform. Retailers go live on Facebook, Instagram and their own website, viewers comment to buy, and the order lands straight in checkout. My job is the engine behind selling it: I own the data and systems layer of Sprii's outbound sales, so our BDRs and sellers spend their time on the right companies, with clean data and processes that don't break.

03

Oct 2023 – Dec 2023 Aarhus

Business Development Representative

getregulars.com ↗

Regulars replaces paper punch cards and loyalty apps with memberships that live in Apple and Google Wallet, so cafés and restaurants can turn guests into regulars. This is where my sales career started, and I learned it by doing.

• Cold called cafés, restaurants and hospitality businesses to open new conversations
• Prospected and qualified leads before they reached the founders
• Prepared customer meetings so every demo started informed

My head start in sales: picking up the phone, hearing no, and learning what makes someone say yes.

MÆT makes fresh dog food from Nordic ingredients, gently cooked and delivered on subscription. I worked on both sides of subscription growth: how the emails keep customers coming back, and what each bundle really earns.

Illustration of fresh food rolls

• Reviewed and optimised email flows in Klaviyo and suggested edits for better conversion
• Broke down product bundle expenses to calculate margin, ROAS and CAC
• Identified the real profit margin per bundle to guide growth decisions

We built new products and services for the B2B market in the co-working niche. As a co-founder I learned what every business decision costs, because it was our own: research it, test it, pitch it, sell it.

Studenterhuset is Aalborg's student house and music venue: concerts, parties and the weekly international night. For five years I helped run the events and the bar, and it's where I learned to lead a team and own a room.

• Took a leading role in the team arranging regular events, from planning and equipment prep to continuous improvement
• Promoted from bartender to Bar Coordinator & Coach shortly after joining
• Planned shifts and trained new volunteers

Vestas designs, builds and services wind turbines all over the world, and every one of them depends on precisely calibrated test equipment. I kept track of it: hundreds of measurement and test instruments, where they were, and when they were due for calibration. It was my first lesson in why clean data matters.

• Arranged calibration of test equipment on schedule
• Tracked and reported the status of hundreds of individual items
• Kept the internal database accurate with continuous, detail-oriented upkeep
• Improved processes to reduce resource intensity